About Tiger Pistol

Tiger Pistol is the premier local advertising platform that streamlines and simplifies local advertising through the power of AI and advanced automation. With Tiger Pistol, franchises, multi-location brands, and marketing resellers can efficiently manage and optimize local digital advertising at scale, while ensuring brand control across top digital channels: Facebook, Instagram, TikTok, Google, YouTube, and Amazon Ads. And, with the recent launch of Tiger Pistol's Creative Automation Studio, clients can now design, localize, launch, and optimize their media without ever leaving their workflow.

We’re a global team guided by accountability, empathy, transparency, passion, and boldness. Every day at Tiger Pistol is an opportunity to create meaningful impact and shape the future of collaborative social advertising.

We are seeking an experienced Digital Team Lead to guide our digital strategy, drive online performance, and manage cross-functional digital initiatives. The ideal candidate will combine strategic thinking with hands-on execution to optimize our digital channels, improve customer experience, and deliver measurable business growth.

About the Role — Digital Team Lead

We are seeking a Digital Team Lead / Project Manager to own the day-to-day planning and execution of digital marketing initiatives, campaign workflows, website delivery, and reporting. This role is responsible for coordinating cross-functional stakeholders, managing a team of junior specialists, and ensuring that digital programs are delivered accurately and on time, aligned with business goals.

This is a highly operational role ideal for someone who thrives on building repeatable processes, keeping work moving, and motivating a team to deliver consistent, high-quality output across multiple digital channels. While the role supports strategy and optimization, it is not solely a creative or strategy-only position. Success is driven by execution, organization, and accountability.

Program Delivery

• Serve as the primary day-to-day point of contact for digital program execution across internal teams and stakeholders

• Lead internal Q&A related to timelines, deliverables, campaign requirements, and digital tooling

• Translate marketing objectives and service packages into clear work plans and executable deliverables

• Coordinate onboarding, transitions, and ongoing program needs as priorities shift or scale

Workflow & Operations Management

• Design, document, and maintain workflows for:

  • Organic marketing and SEO initiatives

  • Paid media campaigns (search, social, display/programmatic)

  • Website builds, updates, and optimizations

• Own timelines, task assignment, prioritization, and delivery across service lines

• Identify bottlenecks, improve efficiency, and escalate resource needs when required

• Ensure consistent use of templates, SOPs, and standardized processes to support scalable delivery

Team Leadership & People Management

• Manage and support a small team of junior specialists (organic, paid media, website execution)

• Assign work, review output, and provide clear feedback to maintain quality and consistency

• Coach team members on process adherence, platform execution, and efficiency

• Track capacity and performance to ensure deadlines and service standards are met

• Manage the team  with clear goals, accountability, and support

Digital Marketing Execution Support (SEO, SEM, Social, Web)

• Oversee and support the execution of integrated digital campaigns across:

  • SEO and local optimization

  • Paid search (PPC) and paid social

  • Display and programmatic

  • Website enhancements and content updates

• Partner with content and web resources to ensure campaigns and site updates align with objectives

• Support optimization initiatives such as conversion rate improvements, testing, or ongoing enhancements

Reporting, Analytics & Performance Tracking

• Own reporting and data compilation across key digital channels (organic, paid, website)

• Establish and maintain dashboards, KPIs, and reporting processes

• Monitor performance trends and flag opportunities, risks, or delivery concerns

• Ensure reporting is accurate, consistent, and delivered on schedule

• Partner with strategy leadership to surface insights and support optimization recommendations

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).

• 4–7 years of experience in digital marketing operations, project management, or agency delivery

• Proven experience managing and mentoring junior or early-career team members

• Strong organizational skills and comfort managing multiple workflows simultaneously

• Working knowledge of digital marketing channels (SEO, social, paid media, web/CMS)

• Strong ability to document process, drive execution, and maintain delivery standards

• Excellent written and verbal communication skills; strong stakeholder management

• Highly detail-oriented, deadline-driven, and comfortable operating in fast-paced environments

• This position is based in Cleveland, OH. While we offer a hybrid work schedule, candidates must reside within commuting distance for regular in-office collaboration.

Preferred Qualifications & Technical Skills

• Experience in multi-location marketing, healthcare, franchise-style programs, or high-volume service delivery

• Familiarity with tools such as:

  • Google Ads, Meta Ads Manager

  • GA4, Google Tag Manager

  • Local listings/reputation platforms (e.g., Uberall, Birdeye)

  • Programmatic platforms (e.g., Simpli.fi)

  • Website CMS platforms

• Experience scaling standardized digital marketing services across large client portfolios

• Basic familiarity with HTML/CSS, CRM systems, or marketing automation tools (HubSpot, Marketo, etc.)

What Success Looks Like in This Role

• Digital deliverables are completed accurately and consistently, on time

• The team operates efficiently using documented workflows and clear processes

• Junior specialists are supported, productive, and improving over time

• Stakeholders feel informed, confident, and supported through strong communication and reporting

• Reporting is reliable, actionable, and structured for ongoing performance optimization

What We Offer — Benefits & Culture

• Competitive salary and performance-based incentives.

• Health, dental, and vision insurance, and retirement plan options.

• Flexible work arrangements, professional development, and a collaborative, inclusive culture.

• Opportunities to lead innovative digital projects and influence company growth.

• This position is based in Cleveland, OH. While we offer a hybrid work schedule, candidates must reside within commuting distance for regular in-office collaboration.